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Starting January 2027, Roblox takes a cut of your brand deals. Here's what indie creators should negotiate now.

Roblox confirmed a new revenue-share model for in-game brand integrations that activates January 2027. Platform argument: standardizes measurement, attracts more brands. Creator concern: a second cut on top of the existing platform fee. The contracts you sign in 2026 should hedge for both.

Jyme Newsroom · Apr 11· 156 comments