Tag
#creator-economy
Roblox is splitting accounts by age in June. If you build for under-16, you now need a Plus subscription.
Founder David Baszucki announced Roblox Kids (5-8) and Roblox Select (9-15) accounts launching early June 2026. Quietly buried in the post: developers targeting these audiences must hold an active Roblox Plus subscription, complete ID verification, and enable two-step verification.
Starting January 2027, Roblox takes a cut of your brand deals. Here's what indie creators should negotiate now.
Roblox confirmed a new revenue-share model for in-game brand integrations that activates January 2027. Platform argument: standardizes measurement, attracts more brands. Creator concern: a second cut on top of the existing platform fee. The contracts you sign in 2026 should hedge for both.
Roblox Plus launches April 30 at $4.99/mo. Here's the math creators need to run this week.
Enrico D'Angelo, Roblox's Chief Business Officer, confirmed creators earn 250 Robux per new subscriber for the first three months — up to 750 Robux per head — via the new PromptRobloxSubscriptionPurchase API. The discount cost is on Roblox, not you.
Roblox vs Fortnite: The Creator Economy Comparison
Two platforms, two creator economy models. Here is how Roblox and Fortnite actually compare for studios planning where to build.
Roblox UGC Changes in 2025: A Year of Reset
Roblox spent 2025 rebuilding its UGC stack from the ground up — submission flows, attribution, ranking, and moderation all changed.
Roblox Creator Marketplace 2025: The Stats That Matter
The Creator Marketplace had its biggest year yet. The numbers worth tracking are not the totals — they are the distributions underneath them.
Roblox Q3 2025 Earnings: The Creator Economy Story
Roblox's Q3 print pushed creator earnings and engagement back to the front of the narrative, with an investor presentation that read more like a developer report card than a quarterly update.
Roblox 2025 Developer Conference: The Recap That Matters
RDC 2025 doubled down on creator economy maturity, AI-assisted development, and a new generation of monetization rails for studios building on Roblox.